
How local rankings work
Google describes three broad local ranking factors: relevance (how well your profile matches the search), distance (how close you are to the searcher) and prominence (how well known and well reviewed your business is). We work on the parts you can influence: relevance and prominence.
What we do
- Google Business Profile set-up, verification and ongoing optimisation
- Category, service and product configuration that reflects what you really offer
- Name, address and phone (NAP) consistency across UK directories and data aggregators
- An honest review-request process — we never write, buy or gate reviews
- Useful location and service-area pages, without thin copy-and-paste doorway pages
- Local links from genuine community, supplier and industry relationships
Single-location and multi-location businesses
A single-site business usually needs a strong profile, a well-structured website and steady reviews. Multi-location businesses need consistent data management at scale and a page for each real location. We scope each project to the business you actually run.