Accuracy
We base guidance on official documentation from search engines and ad platforms, UK regulators and our own practical experience. Where facts or figures are stated, we check them against a reliable source.
Originality
All content is written for this website. We do not copy content from competitors or other publishers.
Use of AI
We may use AI tools to assist with research and drafting. A person reviews, edits and fact-checks every page before publication and takes responsibility for it.
Independence
We do not accept payment for links or coverage and do not publish affiliate links. Where we mention our own services, it is clear that they are ours.
Reviews and corrections
Each page shows the date it was last reviewed. If you spot an error, please tell us through the contact page and we will correct it promptly.