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SEO Consultancy

FAQ

How Do SEO Consultancy Measure Digital Marketing Success?

We measure success by the business outcomes you care about — qualified enquiries, sales and revenue — and the cost of achieving them. Rankings, traffic and clicks are useful supporting indicators, but they are not the goal.

Published by SEO Consultancy · Last reviewed

Primary KPIs

  • Number of qualified leads or sales
  • Cost per lead and cost per acquisition
  • Return on ad spend for paid campaigns
  • Revenue or gross profit attributed to marketing

Supporting indicators

  • Organic impressions, clicks and positions in Search Console
  • Engagement and conversion rate by landing page
  • Business Profile calls and direction requests

How we report

Monthly reports in plain English, showing what changed, why, and what we will do next, with access to the underlying data at all times.

Talk to us about your growth plans

Tell us where you are now and where you want to be. We'll reply with honest advice — even if that means we're not the right fit.

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