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FAQ

What is SEO (Search Engine Optimisation) and How Does it Work?

SEO is the practice of improving a website so that it appears more prominently in unpaid search results. Search engines crawl the web, store pages in an index, and rank them for each search based on relevance, quality and usefulness. SEO improves each of those stages.

Published by SEO Consultancy · Last reviewed

The three stages

Crawling

Bots follow links and sitemaps to discover pages.

Indexing

The search engine analyses and stores pages it considers worth keeping.

Ranking

For each search, it orders indexed pages by how well they satisfy the searcher.

The main areas of SEO

  • Technical SEO — making pages accessible and fast
  • On-page SEO — making content relevant and clear
  • Off-page SEO — building reputation and earning links
  • Local SEO — appearing for searches with local intent

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