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SEO Consultancy

FAQ

What is the Difference Between SEO and PPC?

SEO earns your place in the unpaid search results through a better website and stronger reputation; it takes time but keeps working. PPC pays for a place in the sponsored results; it is immediate and controllable but stops as soon as you stop paying.

Published by SEO Consultancy · Last reviewed

In one line each

  • SEO: slower, compounding, no cost per click
  • PPC: faster, precise, pay for every click

Which should you choose?

It depends on your timescale, budget and goals. Many businesses run both. Our full comparison covers the trade-offs in detail.

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