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How to Choose the Right Digital Marketing Agency for Your Business

The right agency understands your business goals, explains its methods clearly, reports honestly and lets you keep ownership of your accounts and data. Use the checklist below to compare agencies — including us.

Published by SEO Consultancy · Last reviewed

Questions to ask any agency

  • What exactly will you do in the first three months?
  • Who will work on my account day to day?
  • How will you measure success, and how often will you report?
  • Will I own my ad accounts, analytics and website content?
  • What is the notice period and what happens when we part ways?
  • Can I speak to a current client?

Red flags

  • Guaranteed rankings or guaranteed numbers of leads
  • Vague descriptions of link building or reluctance to show the links
  • Long lock-in contracts with no performance review points
  • Reports full of impressions and rankings but nothing about enquiries or sales
  • Ad accounts set up in the agency's name

Comparing proposals

Compare what is actually included, not just the monthly fee. A cheaper retainer that covers only reporting may deliver less than a higher one that includes real implementation work.

Talk to us about your growth plans

Tell us where you are now and where you want to be. We'll reply with honest advice — even if that means we're not the right fit.

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